A LinkedIn company page can be an incredible resource, but many businesses fail to understand why it’s so important to the overall digital marketing strategy. LinkedIn is the largest professional network in the world, with more than 450 million members in over 200 countries and territories. And no-this is not a paid endorsement for LinkedIn, I just believe it’s on the top 10 list of must do’s in order to gain recognition for your brand while building trust and credibility for your company.
Many people view the social media site only as a site for job hunters and for growing your professional network, but it is an equally effective tool for uncovering new business leads and connecting with customers and partners. Having a LinkedIn company page gives you a public avenue to share more information about your company. This helps you create a carefully crafted image of who your company is in terms of your history and how your business started, your goals, achievements, and share career opportunities to interested job candidates.
Here are some of the business benefits of having a LinkedIn company page:
1. Increased visibility for your brand
2. Employees act as brand ambassadors
3. Increases traffic to your website
4. Attracts top talent
5. Provides an outlet to promote your products, services and important content
6. Enhances credibility and attracts new business
Needless to say, companies have so much more to gain from being on LinkedIn. It is a relatively free platform that extends their reach far beyond the usual and gives them an opportunity to promote themselves on a global scale. Feel free to follow the Ross & Yerger LinkedIn page to keep up with our weekly blog posts and company updates.